Chipotle, Like Many Other Businesses - 1751 Words

Chipotle, like many other businesses, faces many ethical problems. Currently, the future of Chipotle is unknown due to an E. Coli outbreak, however, I feel like that is something that has the potential to happen whenever a business sells food. Chipotle has faced what I feel is an, even more, important ethical problem. Chipotle’s marketing is really where they have shown how unethical they really are. Through Chipotle’s marketing, they have continuously falsely advertised their company. Their advertising tends to raise more questions than provide answers to its viewers and they are misleading in the way that things really are. This can be seen in their video advertisement called the Scarecrow. The Scarecrow is about a scarecrow that lives on a small farm outside of the city, but he works in the city at an industrial factory that is harmful towards it animals throughout the process of it becoming food. The scarecrow does his job and goes along with what the large corporation does but the entire time his conscience is bugging him and he feels bad about how he is treating the animals. In the end, the scarecrow picks the food from his garden, takes it to the city and cooks it and sells it as food that will â€Å"cultivate a better world† (Liebelson, D., 2013). This looks like a great advertisement for Chipotle, yet if the video is looked at closely it tells another story. It is saying that Chipotle is against genetically modified food such as the chicken in the food being injectedShow MoreRelatedChipotle Mexican Food Restaurant : A Fast Growing Chain Of Restaurants1098 Words   |  5 PagesChipotle Mex ican Food Restaurant is a fast growing chain of restaurants. Currently Chipotle has over 1600 restaurants in the following countries: United States, United Kingdom, Canada, Germany and France. 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Society is heavily dependent on genetically modified foods to keep businesses growing and sellingRead MoreCase Study : Chipotle Mexican Grill2321 Words   |  10 PagesChipotle Mexican Grill is one of the largest restaurant chains dealing with the fast-casual sector. The chain focuses on food prepared from sustainable farmers. Their philosophy is captured by the phrase Food with Integrity. They engage in limited-service/self-service approach, average prices of meals, sophisticated flavors of made-to-order foods, and uniquely upscale dà ©cor. A Wall Street analyst in 2012 claimed that Chipotle could be another McDonalds (Thompson, 2012). The fast casual sector actsRead MoreSwot Analysis : Chipotle, Chipotle1833 Words   |  8 PagesChipotle! Chipotle is one of most amazing companies I have come across in a long time. They have very unique methods t hat set them apart from their competition. Which is a big reason I chose them to evaluate because they are very good company, but they are having some issues getting back on track after they had a big e-coli outbreak in 2016. I will discuss the impact this is having on the economy and why chipotle needs to get back on track. I also will discuss how they can go about this and make